We understand that recently it has become easier for people to do “research”. The internet has made a lot of information accessible and market research firms are popping up all the time. But we have heard countless times from product and marketing managers of major device companies that they don’t want to get burned again when buying market research.
Just because research and information is more easily accessible, doesn’t make it accurate or insightful. At iData we strive to bring a new standard of market research to the medical device industry.